Women, it’s implied, are inherently deceitful, and those who manage to secure through makeup what they were denied by nature deserve to be revealed.įor women, the world of beauty often presents a difficult, if not outright impossible, situation to navigate. A man who isn’t careful - who takes the object of his affection at face value, so to speak - can easily wind up saddled to a woman who’s merely faking the attractive exterior that drew him to her in the first place. The implication of the phrase, which eventually turned into a meme itself, was clear: Women are trying to deceive men, using the various tricks of the beauty industry to lure unsuspecting paramours into relationships.
(The phrase, it should be noted, did not originate with this user, but seemed to explode in popularity subsequent to this exchange.) But when they went viral, launching out of the orbit of makeup social media and into the mainstream internet, things took a dark turn.Ī few weeks after Wazny posted the photos, a Twitter user reposted them with the caption “The reason why you gotta take a bitch swimming on the first date,” an outing that would presumably wash away a woman’s makeup and reveal her “true” face. To anyone familiar with the transformative power of makeup, there was nothing particularly surprising about these before and after shots.
HIDE COSMETICS SKIN
The transformation is stark: VanPevenage’s skin goes from blemished to flawless, her nose appears to change shape, her eyebrows darken and fill out, and her eyes - now framed by dark, smoky eye shadow and lustrous black lashes - seem brighter and more radiant. In January 2015, makeup artist Andreigha Wazny posted two photos of her friend Ashley VanPevenage, one showing VanPevenage without makeup, the next showing her with a fully made‑up, high-glamour face. We’ve bought into the notion that it’s not just desirable but mandatory to invest in the charade of what 'real women' look like.įor all the benefits secured by women who deftly wield a makeup brush or wig or shapewear, there’s a danger that comes with being too good at transforming one’s self into the ideal image of female beauty.
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